Are you afraid of being "taken" by a costly "grab and run" copywriter? If so, here's...
How To "Flush Out" & Then Avoid The Costly Copywriting "Sharks"... Before They Grab Your Money & Run...
It's easy: Just ask each copywriter the 7 "litmus test" questions given below...
From: Michael Silk.
"The Cash Flow Generator."
Dear Reader,
Are you thinking about hiring a copywriter for a marketing promotion (online or offline) but don't know where to start?
After all, a quick search on Google and you'll find there's no shortage of copywriter's trumpeting their services.
Maybe you've even hired a copywriter in the past and got "burnt" by the experience. Yes, it happens. A lot more than you'd expect.
It's A Jungle Out There...
A case in point:
Recently I heard about a "big name" copywriter who got hired by a well-known Internet marketer to write a sales letter.
The "big name" copywriter - after charging thousands of pounds in up-front fees - procrastinated so long the client missed a mail drop-deadline and had to "wave goodbye" to an estimated £15,000 to £30,000 in sales.
As if that wasn't enough, the copywriter then turned in a sales letter that... frankly... the client (a proven copywriter in his own right) was too embarrassed to mail.
It gets worse.
When the client called up the "big name" copywriter and told him his sales letter didn't cut it... the copywriter...after trying to dance his way around the issue...
Started To Cry Over The Phone
Seriously.
And that's just one copywriter "horror story" I've heard amongst many.
I suppose I shouldn't be too surprised. After all, anyone can "hang out a shingle" calling themselves a copywriter. All it takes is a "slick talking" web page boasting about how great a copywriter they are. And then, another "budding" copywriter is in business.
Look, don't get me wrong. There are some really great, honest, "get the job done" copywriters out there. Its just there's also an awful lot of copywriting "sharks" you should avoid like the plague.
Another case in point:
The Copywriting "Horror Story" That Prompted Me To Write This Report:
Here's what happened:
Recently at a "high-ticket" marketing seminar I was presenting at, a gentleman attending the seminar (let's call him John - not his real name) handed me the sales letter for his information product, and said:
"Michael, would you mind looking at this and telling me what you think?"
"Sure, I said." And before the day was out I read through and reviewed John's direct mail sales letter.
Let's just say the sales letter was a mess. It was thematically flawed. Poorly written. And had a seriously low "believability factor" about it.
There was no way in hell I would have dropped it in the mail in its current state.
But, not wanting to hurt John's feelings too much - (after all, at least he'd had a go at writing his own sales letter... further than most people get) - I politely told him:
"John, it's an earnest effort, and it's great you've sat down and written your own letter but, it needs a lot of work before it's ready to mail."
That's When John Really Shocked Me...
"No, you don't understand," replied John "I've already mailed 1,000 of them and I only got a dismal 0.2%."
"Oh!" I replied, "Who told you it was ready to mail?"
"My copywriter."
"What! You mean to say this was written by a copywriter?" I couldn't believe it. "How much did he charge you for this?"
"I paid him £3,000"
Now I was feeling sorry for John. Because I'm quickly doing the math in my head and I'm realising along with list rental (a minimum 5,000 names) and the mailing costs etc., John's probably out of pocket at least £5,000 on his project.
Not to mention "time cost" and "enthusiasm cost."
So I told him, "John, there's no way you should have mailed this, please don't mail out to the rest of the 4,000 names on your list - you'd just be throwing even more money away. What has your copywriter said to you?"
"I've emailed him and tried phoning him but, he's not replied to my emails or returned my calls." replied a despondent John.
And that's when I knew he'd been taken by a "grab and run" copywriter. You know, like one of those travelling circus barkers who sells you a bill of goods and skips town before you realise you've been "had."
Unfortunately, I hear about it all the time.
And that's why I put together this short report. I want this short report to act as kind of like a "litmus test" you can use on any copywriter you are considering hiring to write copy for you.
Lets get on with it.
Here Are 7 "Litmus Test" Questions To Ask Any Copywriter You Are Considering Hiring:
This may sound like common sense - but one of the best ways to protect yourself from "dangerous" and unscrupulous copywriters is to do your "homework."
And one of the best ways of doing your homework is to prepare a list of probing questions to ask a copywriter before you decide whether or not to hire them.
In fact, I strongly recommend you talk with a copywriter on the phone to determine their level of experience, get some idea of the results their work has produced, and, generally get a "feel" for what that copywriter will be able to do for you.
In my case, whenever somebody emails me about the possibility of hiring me to write copy and... generally... wants to know how much I charge - I email them back to say I'll be happy to answer all their questions during a free preliminary telephone consultation.
This way, I can determine if the potential client is a "right fit" for my services; and the potential client can determine if I am the best copywriter for their particular job. It's a two-way consultation.
In any case, the underlying message is this: Avoid all copywriters who refuse to grant you a preliminary telephone consultation.
But what questions should you ask a copywriter you're considering hiring?
To help you - I'm including some sensible questions you should ask a copywriter before hiring them. What's more, to give you a reference of what good answers might look like - I'm also giving you my own answers to the questions. Of course, my answers are not the definitive answers -- (there are, of course, other good answers) -- but, like I said, they'll give you a good reference to work from.
Anyway, here goes:
Q.1: "What Real World Experience Do You Have As A Copywriter?"
A.1: My Answer: Extensive experience.
I've written copy for dozens (probably hundreds) of promotions online and offline. From direct mail sales letters; lead generation mailings; website sales copy; email copy; press releases; articles; print display ads; voicemail scripts; you name it - I've probably written it.
I've also written sales copy for a number of "big name" marketers, in the U.K. and abroad, including (but not limited to): Armand Morin; Randy Charach; Andrew Reynolds; Rob Barrett; David Anderson; Michel Fortin; Michael Hein; Claude Diamond; Dan Lok; Michael Senoff; Robin J. Elliott; John Lisgo, Larry Crane, Vince Stanzione; John Piper; and, Jason Oman.
Plus, I've written sales copy for a number of different markets, products and services. Including (but not limited to): physical information products; "high-ticket" seminars; snoring aids; anti-wrinkle cream; diet aids; language courses; self-development products; investment opportunities; trading services; software; eBooks; expensive mentoring and coaching programmes; business opportunities; land a meeting with "impossible" to get client letters; and so on and so forth.
I also occasionally teach copywriting at marketing seminars that cost £5,000 to attend.
And, I've created an instruction manual on how to write effective sales copy for the Internet - titled: Instant Website Profits.
Q.2: "What Kind Of Results Have You Been Able To Produce For Your Clients?"
A.2: My Answer: You are probably most interested in the monetary results my copywriting has produced. So, here are just a few examples:
I wrote a marketing promotion for one cash-strapped, start-up operation that made the company... £81,671.12 (approx. $155,000 at the time) in its first 60-hours of trading.
I wrote a website promotion that catapulted an online book (in a highly competitive marketplace) to the best seller in its category on Clickbank.com (an online bookstore for "digital download" products). I heard on the grapevine that client is currently pulling in more than £40,000 every month (approx. $58.000).
I put together a promotion for an unemployed salesman from Glasgow... and... that promotion made him £33,473.12 in just 5-days. Four months on it's made him something like £117,000.00. And, last I heard, that promotion has made the client over... £332,000.
One more:
A client I put together a promotion for recently, made... £153,868.88... in early tests!
There's more "success stories"... but... that'll do for now.
Q.3: "What Makes You Different From Any Other Copywriter I Could Hire?"
A.3: My Answer: There are some really good copywriter's out there... but... what I believe sets me apart from other copywriters - (and the money I've generated for my client's backs this up) - is two-fold:
1). The first difference between me and other copywriters out there, is this:
I concentrate the majority of my thinking time on conceptualising the "thread" of a great sales message.
This is super-important.
Because make no mistake; the ability to conceptualise and theme a great "pitch-in-print" is 1,000 times more important (and ultimately profitable) than the actual writing of the copy.
Know this: A great conceptual idea can overcome weak, vapid copy. But; great copy can seldom overcome a "lifeless" conceptual idea.
Take a look at any blockbuster ad or sales letter (offline or online) and... with a "trained eye"... you'll notice its success... more often than not... boils down to a great conceptual idea behind the writing.
It's the conceptual idea that infuses the copy with "impossible-to-resist" selling power.
That's one of my "trump cards": Conceptualising an impossible to ignore "core conceptual idea" to hang my copy around.
2). The second major difference between me and other copywriters, is this:
Although I'm "known" mostly as a copywriter - "labelling" me a copywriter is something of a "half-truth."
See, unless you've already hired me to write copy for you - you'd never know I'm also a marketing strategist.
Again, this is super-important.
Because as critical as your sales copy is to the success of your business - here is THE most important thing you should know: It's the "environment" in which your sales copy appears that determines (more than the sales copy itself) what kind of response your copy gets.
Another way of saying it, is this: I concentrate on using certain "stealth" marketing strategies to "engineer" a receptive buying "mind frame" within a prospect... BEFORE... that prospect even sees the sales copy.
To sum up: The conceptual idea and marketing strategy I bring to the table - gives my clients an "unfair advantage" over their competition.
Q.4: "If I Decided To Hire You, How Long Will It Take You To Write My Copy?"
A.4: My Answer: Assuming you qualify for my services - the answer depends on a number of factors.
For example, it depends upon the copy - or combination of copy - you want written.
It also depends upon the amount of "sales ammunition" and market research you are able to supply me with.
Also, because my schedule is often booked out weeks - sometimes even months - in advance, that is a factor that needs to be taken into consideration.
Having said all that, as a general "rule of thumb" you should allow between 3 - 5 weeks for completion of a long-form sales letter and ancillary sales material (like order page etc.).
Bottom line: If it's mutually beneficial and we decide to work together - we'd agree upon a project completion date; and you will always receive your copywriting material on or before the agreed deadline.
Q.5: "I've Heard Some Copywriters Farm-Out Their Copywriting Projects To Other Less Established Copywriters And Pass The Work Off As Their Own - Do You Ever Do This?"
A.6: My Answer: Never. Ever.
When a client hires me to write copy I respect the fact the client is "buying into" me. The unique copywriting skills, conceptual selling ideas and marketing strategies etc., I can bring to the table.
Also, if I decide to take on a client it's because I believe I am the very best copywriter they could hire to get the maximum return on their investment.
Bottom line: I wouldn't trust my own projects to another copywriter... and therefore... I don't expect you to either. When you hire me; you get all of me - and I write ALL the copy.
The only exception to this was when, a while back, I was hired to write an information product (and not the sales copy). On this occasion I told the client I was not interested in writing the product - it was not the best use of my time - but, I knew somebody who could write it.
The client was happy for me to pass the project over to the other "cub" writer, on the understanding I would look over and "polish up" the writing as necessary before it was delivered to the client. This worked very well; but, I am no longer interested working under this kind of arrangement.
Q.6: "Do You Ever Turn Down Copywriting Projects - And If So Why?"
A.6: My Answer: Yes, I do turn down projects.
Actually I'm very selective about the type of projects I take on. And, because I've entered into an ongoing partnership arrangement with a select few clients - I rarely take on any new clients.
Here's an example of a copywriting job I turn down:
The prospective client has an untested product (or has purchased the resale rights to a product - along with hundreds of other people); the prospective client has no track record of success in direct marketing; and - because they have little or no funds to carry the project forward - they want me to write the copy and pay me on a "commission only" basis.
No thank you.
On the other hand, here's an example of the 3 qualifications that I look for in a prospective client / prospective project I may be willing to take on:
Qualification 1: The prospective client must be targeting a proven market with an excellent product or service.
Many copywriters will tell you their copy can sell anything. This is simply not true.
If an existing demand does not exist for your product or service, even a masterfully written piece of copy is unlikely to "save the day." This is just a reality of business.
Also, if your product or service is woefully inferior... or... on the scammy side; I have no interest whatsoever in promoting it.
Qualification 2: Ideally, the prospective client will have proven the saleability of their product or service by already selling some units.
I'm a copywriter; not a magician.
If nobody wants to buy your product or service; I'm not interested. Period.
On the other hand, if you are already generating some sales; it's highly likely I'll be able to step into the picture and "multiply" your sales with my copy and / or proprietary marketing strategies.
Qualification 3: Ideally, the prospective client will already have a database of past customers (preferably 3,000 minimum).
If you already have a customer database (who are happy with your product or service) then, you are most likely to get my attention and get me interested in working with you.
Here's why: Simply by making another (or a repeat) offer to those past customers - with a well written piece of copy - it's almost impossible not to generate a healthy number of sales.
Q.7: "How Much Do You Charge To Write Copy & What Kind Of Guarantee Do You Offer?"
A.7: My Answer: Let's talk about my fee first.
Frankly, I'm not the "cheapest date" in town. And, because of this, my services are not for everyone. To put it bluntly, if you have a "bargain basement" mentality - my services are definitely not for you.
My services are only for the person who "gets" the supreme value of good copy.
And, I don't have a "one price fits all." Instead, first I would need to interview you over the telephone to see if you qualify for my services and see if it is mutually beneficial for us to work together; and second, I would need to determine the volume and / or complexity of copywriting / marketing work involved in order to submit a fee proposal.
However, to give you an idea, my fee for a long-form direct mail sales letter (with order form etc.) starts from £5,000 (approx. $7,500) - payable up-front. In addition, in some cases I will also be paid a percentage of gross sales my copywriting work brings in - this means I have a vested interest in the success of my copy.
I also offer strategic and tactical marketing consultancy guidance in addition to the copy I write. This additional marketing support I offer is reflected in my "premium" value-based fee for this work. This is calculated on a project-by-project basis as it is tailored to the individual client's needs and goals etc. A telephone call would need to be arranged to discuss this.
Now let's talk about guarantees.
Firstly, NO copywriter (no matter who they are, what experience they have, or how long they've been in the "game") can make you any concrete guarantee on how much money their sales copy will generate.
It's just not possible.
Any copywriter who makes such a promise is "dangerous" to your business.
Okay, with that out of the way, here's how I insist on structuring my copywriting agreement so the client's investment in my services is protected to the highest degree possible:
Firstly, I am, as I mentioned before, very selective about the copywriting clients I take on. This is not a case of arrogance on my part. It is simply a case of me assessing the risk / reward ratio of a prospective client investing in my copywriting services.
For example, if your business numbers don't show me that my copywriting services fee will be a wise investment on your behalf (i.e., likely to make you back more than the fee) - I'll tell you.
And I guarantee I won't work with you.
It's nothing personal. It's just if the numbers don't add up - it's not a good use of your money to hire me for copywriting.
Maybe I'll suggest other less costly services I offer.
And perhaps my copywriting services will make sense (based on the numbers) in the future.
In any case, the only guarantee I can give you... as far as my copywriting services are concerned... is...
I'll Base My Decision On The Numbers From The Start And Tell You Straight If I Don't Think I Can Make You Back More Than My Copywriting Fee
Bottom line: I want my services to be an investment for you; and not an expense.
That's as much as I can guarantee.
And truth be-told, that's as much as any copywriter can guarantee.
If any copywriter says otherwise - either verbally or implicitly - and you decide to part money with them, you have been warned.
Okay, those are 7 good "litmus test" questions you should ask (preferably over the phone during a free preliminary consultation) before deciding to hire a copywriter.
Obviously, the answers you get will vary in some ways to the answers I've given above (again, my answers are not definitive answers) - but, at least by referring to the answers I've given, you'll now know what to look for in the answers you get from another copywriter.
Then, after talking with a few copywriters - you'll probably whittle the options down to a few "front runners."
That's good.
But sooner or later you'll probably want to decide upon one particular copywriter to hire.
Naturally, you should feel that particular copywriter is trustworthy and has your best interests at heart. That should be a given.
However, beyond that...
Here's A 5 Point "Final Check List" You Should Look Over Before Hiring Any Copywriter:
1). Level of Experience: Experienced copywriters cost more than inexperienced copywriters. But, the most experienced copywriters nearly always work out "cheaper" in the long run. Remember the story of John above. He hired a copywriter for a lot less than he could have paid. Only problem was - the inexperienced copywriter ended up costing him more than he'd have paid a more experienced copywriter. Not to mention the cost in time and drain on his confidence.
My advice is: Hire the most experienced copywriter you can afford. This will be a wise investment; and not a devastating cost.
2). Variety of Work: Obviously it is better if the copywriter you hire has written copy for a wide range of subjects, projects and industries. It's even better if they have experience selling to the market you're targeting.
My advice is: All things being equal, hire a copywriter who has a wide variety of work and experience to draw upon.
3). Marketing Mindset: It's essential your copywriter is a direct marketer first and foremost. A copywriter who doesn't understand direct marketing - is really just a writer. Can't be a good copywriter without understanding direct marketing.
Period.
My advice is: Don't "touch" a copywriter who cannot tell you how direct marketing fits "hand in glove" with direct response copywriting.
4). Professional follow-up: You want to know your copywriter is professional in his or her approach. This means your copywriter will keep to agreed deadlines; and do what they say when they say they're going to do it. A good copywriter will insist on asking you questions; doing research; and writing copy to an agreed upon deadline. This cannot be done in 2-days. Expect your copy to take at least 2-weeks to complete. Possibly, a lot longer.
My advice is: Get a copywriter you potentially want to hire to talk you through how they've worked with previous clients. Also, you want to make sure the copywriter is only a phone call away throughout the copywriting process and beyond (Just ask John). If the copywriter refuses to work to a deadline - move on.
5). A Written Agreement: Make sure if you hire a copywriter you'll get all the project details etc., put into a simple written agreement. This let's both parties know what's expected of them and when. It's in both parties best interest.
My advice is: Any copywriter who refuses to put their responsibilities into a signed written agreement is being furtive and should not be trusted to meet their responsibilities or deadlines.
Okay, there you have it.
The 7 "litmus test" questions along with the 5 point "final check list" should protect you... as much as is reasonably possible... from the copywriting "sharks" out there.
The questions and checklist will also go a long way to helping you select the best copywriter for your particular project and circumstances.
Of course, when doing your homework "sniffing out" potential copywriter's to hire, you should also "listen" closely to your...
Gut Feeling
It's the ultimate "safety valve."
Your gut feeling will give you the ultimate "green light" or "red light" on a potential copywriter for hire.
Actually, when you boil it right down...the best advice I can leave you with is...
Trust Your Gut; And You Won't Get Cut!
I sincerely hope this short report has been helpful to you. And I wish you every success.
Warmly,
Michael Silk.
PS. If having read this report you feel you meet the qualifications I look for in a new client and would like to explore the possibility of hiring me to write your copy and / or provide marketing guidance - you can request a FREE telephone consultation by emailing me at: MichaelSilk01@Gmail.com (please remember to put FREE COPYWRITING CONSULTATION in the subject line of your email so I know what it's all about and don't accidentally delete it).
PPS. Due to my current copywriting commitments I'm only able to accept a maximum of two (2) new clients at the time of writing this. So if you want to "snag" my copywriting services while I can still accommodate clients - email me at:
MichaelSilk01@Gmail.com
NOTE: Please only contact me for the free telephone consultation if you are a serious prospect for my services. Thank you.
What Clients Are Saying About Michael Silk's Copywriting "Behind His Back"...
"In early tests we've banked £153,868.88."
"Michael, thanks for your sales copy. In early tests we've banked £153,868.88. You are most definitely one of a very few great copywriters in the U.K. who can deliver copy that could sell £1,000,000 plus of product."
John A. Lisgo
Future World UK Ltd.
"... instrumental in helping sell $155,050.56 (£81,671.12) worth of devices in brief 60-hour weekend promotion... with copy I find more persuasive than that of writers charging upwards of $30,000 per long sales letter."
I recently had the pleasure of working with Michael Silk on a sales project. We created a promotion for an electronic device we were looking to increase sales on. Michael's writing was instrumental in helping sell $155,050.56 (£81,671.12) worth of these devices in a brief 60-hour weekend promotion. The response was so great that we were inundated with orders. They were coming in so fast, it was difficult to manage and it took weeks to get caught up on producing and shipping orders.
Since I first read some of his copy, I knew he was one of the best copywriters I had ever come across. Then, his results spoke for themselves.
What has amazed me about Michael is that just when you think his copy can't get any better or more persuasive, I read a subsequent piece he wrote for another of his clients, and he clearly took his writing up several more notches. He does this again and again and his writing only becomes more solidly persuasive with every letter he writes. Michael has continually honed and sharpened his copywriting, sales and persuasion skills in a way I can only describe as how a Samurai warrior would carefully sharpen their sword until it was unstoppable.
I am thoroughly convinced he is in the top ten copywriters in the world - with copy I find more persuasive than that of writers charging upwards of $30,000 per long sales letter.
If your product or service requires a top-notch, world-class copywriter, then please do not hire Michael; as I want his time and marketing expertise all to myself.
Okay, all kidding aside, if you are serious about increasing your sales then Michael's riveting and irresistible writing style is all you need. His skills are comparable only to the world's best. But don't believe me. Let him prove it to you by increasing your sales.
Peter Michel.
Totowa, NJ, USA.
T. 001-201-424-8653
"...The results so far? Many HUNDREDS OF THOUSANDS of pounds which I'm confident will soon become MILLIONS..."
"We use several copywriters for our financial services products but have come to prefer Michael Silk. The results so far? Many HUNDREDS OF THOUSANDS of pounds which I'm confident will soon become MILLIONS - much more than any other copywriter we have worked with in the past."
Michael Hein.
FBS Limited, Gibralta.
"He made me £33,473.12 in just 5 days."
"As far as copywriting and marketing strategy is concerned, Michael Silk is light years ahead of the competition. I kid you not. He's made me £33,473.12 in just 5 days. I don't care what you have to do to secure his services - JUST DO IT." (Update: now 4-months later Michael Silk has made me £117,000 and counting).
Greg Burns.
Editor, The Profit
Glasgow, Scotland.
T. 01505 358834.
"... his copy doesn't just sell product, it sells MILLIONS of pounds of product."
"I've known and worked with Michael for many years. Some of my best selling products are as a result of Michael's "amazing" sales copy. Undoubtedly he is one of the world's TOP copywriters. He has written copy for most of the top marketer's in the world.
"Unlike the majority of copywriters that rely on their own hype to sell their services, Michael is not a self promoter. His reputation keeps him fully booked at around £6,000 per letter (at that price you have to be good!). As he has said to me on many occasions 'I'm a copywriter, that's what I do... I write copy that sells product, I help people make their business successful.' Sometimes I think he forgets that his copy doesn't just sell product, it sells MILLIONS of pounds of product!"
David Anderson.
Managing Director, Pulse International Publishing Plc.
Bristol, U.K.
"This guy is THE best copywriter I have found in twenty years."
"A while back, I met a local Canadian fellow who sells sales copy services for $15,000 a pop. And he makes very good money.
Imagine my surprise then when the man who writes HIS copy for him -- (yes, the local fellow is simply passing off the copy as his own) -- bought my book!
This guy is THE best copywriter I have found in twenty years. His letter to me blasted any competitors' way out of the water, for good. His offer was so good, so well presented, so compelling, so simple and effective, that I was FORCED to take decisive, immediate and enthusiastic action. It incorporated everything I teach about JV's and more. This copywriter lives in Kent, England, and his name is Michael Silk.
Michael Silk has proved to be not only a gifted and insightful copywriter who gets very impressive results, but also an astute businessman who delivers on his promises every, single time. Michael takes the time to study your business and understand it before crafting compelling and magnetic letters. He takes meticulous care and is always true to his word.
With his friendly, confident, generous and humble attitude, it's easy to work with Michael. One can give him directions and then move on with the assurance that he will deliver on time, and enjoy the peace of mind that comes from working with professionals. Here is an artist who is also an entrepreneur - an unusual and very welcome combination. I highly recommend his services."
Robin J. Elliott - President, Elliott Enterprises Inc.
Canada: Suite 1106, 3071 Glen Drive, Coquitlam, BC V3B 7R1
T. 001-604-945-5754
E. robin@dollarmakers.com
W. DollarMakers.com
"... my website is now getting an extra 139% increase in response! That translates into TENS OF THOUSANDS in extra sales over the coming year."
"Michael Silk writes some of the best sales copy I've ever read, and I've studied thousands of them. He's excellent, professional and friendly. I'm always stunned at how he can quickly create jaw-dropping headlines and body copy. Thanks to him, one of my websites is now getting an extra 139% increase in response! That translates into TENS OF THOUSANDS OF DOLLARS in extra sales over the coming year. That's why he is one of the ONLY copywriters on the planet I've trusted enough to hire for my own copywriting projects... and I don't say that lightly."
Dan Lok - Author of Forbidden Psychological Tactics
Website Conversion Expert.
T. 001-604-583-4999
"... delivered one of the most impressive sales letters I have ever seen."
"This testimonial is in regards to Michael Silk, a man of great integrity whom I respect an awful lot. I came to him with a problem, JUST before Christmas 2006. He had a solution for me December 30th, 2006. I needed a sales letter for an upcoming seminar I was hosting, something that would really sell what Joint Ventures were all about.
Michael Silk, in record time, delivered one of the most impressive sales letters I have ever seen. I received more feedback about my SALES letter than I did about the event itself! I made the decision right there, to always use Michael Silk's services instead of trying to 'do it myself'.
If you're deciding whether or not to spend the money, don't hesitate. If you're deciding whether or not Michael Silk will exceed your expectations, DO NOT WAIT, he is a BUSY man! Thank you Michael."
Shawn Christenson
Technical Director
JVWisdom.com
T. 001-780-878-3794
"You write with the power of 5 Gary Halbert's on steroids!"
"Dear Michael, I happened to come across your site this evening and was BLOWN AWAY. That's right BLOWN AWAY!!! You write with the power of 5 Gary Halbert's on steroids! Kind of like if they cloned Gary and created a SUPERCLONE."
Art
United States
"... got more concrete information and a real plan to start me in action from YOU in 15 minutes than I did listening Jay Abraham for two hours."
"Dear Michael, I just wanted to let you know something that happened to me yesterday. I was invited to a 2 hour teleseminar call promoted by Harv Eker (Peak Potentials) and the guest speaker was Jay Abraham. I went to Harv's Millionaire Mindset Workshop last September so I thought I would give it a try. Well Michael, I got more concrete information and a real plan to start me in action from YOU in 15 minutes than I did listening to Jay Abraham for two hours. It was more a sales pitch for his $5,000 or so further workshops or training. A real disappointment. All of this to say that I am grateful for our conversation and now I know what direction to go in and I have some really great tips from you. I feel so much more confident about what I want to do. Thank you so very much.
Helena Basso
Vancouver, Canada.
T. 001-514-620-3042
"Michael Silk is right up there at the top of my list."
"As far as copywriters go, Michael Silk is right up there at the top of my list. He has the unique ability to create copy that truly inspires positive, forward moving action. Highly recommended!"
Randy Charach,
Synergy Marketing Group
"... I thought I was reading one of Gary Halbert's masterpieces."
"Dear Michael, When I visited your web site I thought I was reading one of Gary Halbert's masterpieces. Man, you're such a killer copywriter. I mean, you write very good as legendary copywriter Gary Halbert."
Richard Alcebar - Philippines
MoneyMakingSecretsExposed.com
"Your copy is so good, you want to buy your own product."
"Michael Silk is amazing! His "Silkamundo" copy grabs you and won't let go. It's like an infomercial in print. It's not good copy... it's GREAT copy. You're so caught by the enthusiasm and the flow of the words that it drains your emotions. Your copy is so good, you want to buy your own product!"
Mark Charlwood Glasgow, Scotland
"... I can't afford to read any more of your sales letters."
"Bastard! That's another $97 I don't have any more! I'm not going to read any more of your stuff, I can't afford to read any more of your sales letters!"
Ray Fearnley.
Rayzee International
"... double and triple their conversion rates,"
"WOW! Michael Silk is an absolutely incredible copywriter, with honesty, integrity and a real desire to help people succeed. I have consistently seen him go to already savvy marketer friends of mine, and double and triple their conversion rates! He is an incredible asset to any business person or organisation. I have been blessed to have him as a business partner, and a friend, and I have always seen him show generosity and assistance to me in times of need. I could not recommend Michael more highly to anyone who wants to boost their advertising, marketing and sales. I only give you this one warning - be careful because his sales letters will cause your prospects to drop everything else and rush to give you their money!"
Peter Jarocki
Perth, Australia
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